An incredibly unique, original response letter from Packard Motor Car Company of Chicago to Rev. R.G. Schell. The Reverend had written to the Packard Motor Car Company asking why they chose the slogan that they use to represent the public. The Reverend’s methodology was to to have a sermon that was relative to the time period and felt people were persuaded by advertising. He wanted to illustrate how Company’s and Corporations present themselves to the world; in his sermon, how do the people want to present themselves to the world. This letter is part of a larger collection of letters written by Dr. R.G. Schell.