An incredibly unique, original response letter from Coca-Cola Company, Atlanta to Dr. R.G. Schell, Pastor. Dr. R.G. Schell wrote a letter to Coca-Cola Company on March 9, 1936 asking why they chose the slogan that they use to represent the public. The Pastor’s methodology was to to have a sermon that was relative to the time period and felt people were persuaded by advertising. He wanted to illustrate how Company’s and Corporations present themselves to the world; in his sermon, how do the people want to present themselves to the world. This letter is part of a larger collection of letters written by Dr. R.G. Schell.